2014 Landmark Awards: Retail


Harold’s was opened in 1950 by Harold Wiesenthal on the corner of West 19th and Ashland, and the company closed after operating for 61 years. The building closed in August 2011 and was sold to Braun Enterprises in September 2011.

The former men’s clothing store was redesigned to include three spaces and a fully covered rooftop terrace for dining. Leasing space is Torchy’s Tacos, a popular Austin chain taco restaurant; Emerson Rose, a women’s clothing store; and Heights General Store, which sells a variety of produce and other goods on the first floor and has a restaurant and bar upstairs with the option of indoor or outdoor dining on the covered rooftop terrace.

The iconic building has long been important in the Heights community. The revitalization of the closed building has allowed people to once again appreciate not only the past of the building but the bright future it holds. The renovation of the building gives the people of the Heights community a place to shop for both groceries and clothing and choice of two different dining experiences.

Upon the redesign of the building, an elevator and a raised roof-line with a tower element were added. At night, the tower is illuminated by LED lights. In addition a covered rooftop terrace allows for a unique outdoor dining experience.

The building still displays the historic Harold’s sign on the east facing wall. In addition, both Torchy’s Tacos and Heights General Store display signs from the former tenant.



Tenants: Heights General Store, Emerson Rose and Torchy’s Tacos

Lessor: Partnership led by Braun Enterprises

Developer: Braun Enterprises

Architect: Tipps Architecture

General Contractor: Forest Design Build

Engineer and MEP: Daram Engineers Inc.

Interior Designer: Tipps Architecture

Read original article here.